viernes, 11 de febrero de 2011

Ferrari alters car´s name


Ferrari will now refer to its 2011 car as the Ferrari F150th Italia after complaints from the Ford Motor Company that the team’s use of the original F150 name was infringing its trademark.
The Maranello outfit announced prior to the launch of its new car last month that its latest challenger would be named F150 to mark the 150th anniversary of Italy’s unification.
However, it emerged on Thursday that Ford had objected to the team’s use of the moniker, and subsequent logo produced for the car, as it was too similar to the one for its top-selling F-150 pick-up truck, with the car giant reportedly launched a law suit in America against Ferrari.
Ferrari has since issued a statement saying it finds Ford's complaints “very difficult to understand”, pointing outing that its use of F150 – which the Italian team claims was the 2011 car’s abbreviated name anyway – was to highlight the Italian anniversary and wouldn’t be used on a commercial vehicle.
Nonetheless, the team adds that in an act of good faith, and to avoid confusion, it will now only refer to the car as the Ferrari F150th Italia.

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